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The Harley-Davidson Story: Tales from the Archives
PDF Download The Harley-Davidson Story: Tales from the Archives
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Review
"Aaron Frank’s new book puts an interesting twist on telling the tale of Harley-Davidson." - Motorcycle.comIt’s a book for not only for motorcycle fans, but also for fans of the grit and determination of early business development and turn of-the-century industry. - Motorcycle Mojo
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About the Author
Aaron Frank is a Milwaukee-based writer and former staffer at Motorcyclist magazine. He is known for his insightful and clear writing. Frank has ridden—and written about—everything from 200-horsepower superbikes to 200-plus-mph land-speed racers to 12-foot-long choppers to century-old antique bikes. He’s ridden racebikes around Daytona, dirtbikes down the length of Mexico’s Baja peninsula, adventure bikes over the Alps, and even ice raced motorcycles on frozen lakes—though he’d really rather be tooling around his hometown of Milwaukee, Wisconsin, with his two daughters, Kiva and Ruby, in their vintage BMW Airhead sidecar.
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Product details
Hardcover: 224 pages
Publisher: Motorbooks; 1 edition (November 20, 2018)
Language: English
ISBN-10: 0760360715
ISBN-13: 978-0760360712
Product Dimensions:
9.6 x 1 x 11.4 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#426,843 in Books (See Top 100 in Books)
The Harley-Davidson Story: Tales from the Archives by Aaron Frank is a history of Harley-Davidson inspired by the companies museum. Frank is a Milwaukee-based writer and former staffer at Motorcyclist magazine. He is known for his insightful and clear writing. He has ridden--and written about--everything from 200-horsepower superbikes to 200-plus-mph land-speed racers to 12-foot-long choppers to century-old antique bikes.Harley-Davidson is a company built on mystique, legend, and lore. It is the machine of choice for motorcycle clubs, outlaws, and Hollywood badasses. It is a company that went from shops in the wrong part of town to modern designed retail establishments. South East Harley-Davidson used to be in my neighborhood in Cleveland. Everything in the area let you know that this is where bikers lived, and I felt pretty cool having them as a customer on my paper route. The shop has since moved to the suburbs and into a neighborhood, unlike its previous one. In Texas, I worked the parts counter and later became a mechanic at the local shop that was transitioning to its new image. It was a great experience and helped pay my way through grad school.Frank covers quite a bit of ground from the search for the mythical serial number 1 Harley through Toppers, rockets (yes rockets), and the latest Serengeti and Live Wire models. There is the cycling culture that grew from the Wrecking Crew, early women riders, and 1%ers. Harley-Davidson is about evolution and dealer networks. The slow and progressive change in engines -- Flathead, Knucklehead, Panhead, Shovelhead, and Evolution engines is being met by fast-changing designs of foreign motorcycle companies. Harley evolves only when it needs to and not just to create new models. The modern-day "tractor engine" jokes, however, do go against the racing history of the company.The Harley-Davidson Story is different than most histories because it is based on the company's own records and museum. Richly illustrated with old photographs and relics of the company's past this book brings the history alive. Harley Davidson itself is also responsible for the detailed documentation of its own history by keeping complete bikes as well as notebooks, dealer and Enthusiast magazines, and its lifestyle promotions. The Motor Company has a century of success and is a brand known around the world. It is also a brand that people want to be associated with even if one does not ride motorcycles. T-Shirts, bumper stickers, jackets, and other branded paraphernalia remain in high demand. It is not only consumers but also manufacturers that desire part of the image. All four major Japanese brands sell V-Twin cruisers made to mimic Harley-Davidson.Today, Harley-Davidson faces a new challenge. The middle age professional customers of the 1990s are dwindling. The Millennial crowd is not interested in tradition, or perhaps it is more attracted to new and different motorcycles than traditional American bikes. The last two chapters cover vehicles that are not even on the market yet. The Harley-Davidson Story is not only the history of the brand but also the doorstep to its next evolution.
I really liked this company biography, told through shorter, digestible essays accompanied by tons of photos, rather than a dry, dull wall-of-text. From the first motorized bicycles built in a Milwaukee shed in the early 1900s to the as-yet-unreleased full electric motorcycle and everything in between, the story of iconic American company Harley-Davidson is laid out here using artifacts and motorcycles from their museum and archives. Makes me want to hop on my bike, hit the road, and ride it like I stole it!
The Harley Davidson story, tales from the archives by author Aaron Frank is a rich and intriguing story of Harley-Davidson. My husband and I both enjoyed reading this one.Thank you Netgalley and the publisher for a copy of The Harley-Davidson story in exchange for an honest review.
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